JIWAN PAINTS

MAKING PAINT FRIENDLY TO THE MILLENNIALS

TRANSFORMING THE VISUAL COMMUNICATION STRATEGY FOR A LOW CONSUMER ENGAGEMENT BRAND TO BE MORE FRIENDLY &

RELATABLE FOR THE MODERN DAY CUSTOMER

WE PARTNERED ON

RELAUNCH STRATEGY, ART DIRECTION

WE CREATED A VISUAL LANGUAGE THAT WAS FUN, COLOURFUL AND YOUNG, JUST LIKE THE CONSUMERS.

THE ART DIRECTION FOR THE PRODUCT WAS KEPT VERY PLAYFUL, WHEREAS FOR #JPHOMES, THE CONCEPT WAS SOPHISTICATED & SLICK