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JIWAN PAINTS
MAKING PAINT FRIENDLY TO THE MILLENNIALS
TRANSFORMING THE VISUAL COMMUNICATION STRATEGY FOR A LOW CONSUMER ENGAGEMENT BRAND TO BE MORE FRIENDLY &
RELATABLE FOR THE MODERN DAY CUSTOMER
WE PARTNERED ON
RELAUNCH STRATEGY, ART DIRECTION
WE CREATED A VISUAL LANGUAGE THAT WAS FUN, COLOURFUL AND YOUNG, JUST LIKE THE CONSUMERS.
THE ART DIRECTION FOR THE PRODUCT WAS KEPT VERY PLAYFUL, WHEREAS FOR #JPHOMES, THE CONCEPT WAS SOPHISTICATED & SLICK
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